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The icon, technically known as the independent craft brewer seal, was launched by the Brewers Association in 2017. The Brewers Association (BA) is the membership organization dedicated to promoting and protecting small and independent craft brewers in the United States. The BA defines a craft brewer as small, traditional and independent. “Beer lovers really care about who makes their beer,” says BA Director Paul Gatza. “What this provides is a clear message to the beer drinker that this beer comes from a small and independent craft brewer.”